Commercial Artist: Job Description and Salary
A commercial artist is a graphic professional that creates works using pictorial representations and computer-based software to interest clients and the public to promote the marketing of a product.
A product could be advertised in a magazine, an app, etc. illustrate features and ideas.
Commercial art covers the art of creating, imagining, and executing production layouts and designs for various crafts like corporate reports, advertisements, magazines, and brochures. They work closely with animators, art creators, and photographers.
Educational Requirements to become a Commercial Artist
Becoming a commercial artist can be borne out of natural talent and the ability to create visual imagery to publicize and promote products or services.
However, most jobs require formal educational training. An aspiring commercial artist should pursue a bachelor’s degree in graphic designing and photography or other related fields.
The National Association of Schools of Arts and Design controls the operation and accreditation of courses in universities, colleges, and independent institutes in arts and design.
To be an excellent and high demanded commercial artist, you can offer courses in commercial graphics, studio art, printing techniques, and computerized design. Offering courses in marketing, writing, and business will be highly beneficial in terms of advertising your products.
In some schools, applicants are required to have finished a year of basic art and design and display their artistic talents before being given admission for a formal degree program.
Skills Required of a Commercial Artist
- Marketing skill
- Creativity: You must be able to develop new and unique designs that express meaningful insights to clients and the general public
- Communication skill: Graphic designers must be able to communicate excellently with people to get accurate information on what is expected from you.
- Computer skill: You must know some software to prepare and develop designs.
- You must be experienced in fine arts (drawing, photography, painting)
- Advertising skill
Certifications are available in software product vendors. The commercial artist software demonstrates a high level of competence and places a competitive edge while seeking for a job.
Duties of a Commercial Artist
- Incorporate changes recommended by colleagues and clients into final designs
- Combine design concepts with technology to convey ideas through images and the layout of websites and printed pages
- Present designs to clients
- Market products
- Advertise artworks with clients and public
- They also transform (through images, texts, color) statistical data into visual graphics and diagrams which can make complex ideas simplified.
- Advise clients on ways to get the attention of the audience
- They develop graphics for product illustrations, logos, and websites
- They bring resources together to achieve decorative effects.
Job Outlook and Prospects
A commercial artist can work as an independent freelancer. Some can work with newspapers and magazines, companies, etc. in providing various designs.
Interestingly, it is provided by the U.S. Bureau of Labor and Statistics that the employment rate is expected to grow by 7 percent from 2012 through 2022.
Employment of commercial artists in computer system design and related service is expected to grow by 35% and reduce by 16% for those in the employment filed of newspaper, book, and directory publishing between 2012 and 2022.
Commercial Artist Salary
The average salary in a year for a commercial artist is $61, 445 in the United States. The average salary range is $44, 469 to $75, 512.